{"id":688,"date":"2016-05-02T16:54:25","date_gmt":"2016-05-02T19:54:25","guid":{"rendered":"http:\/\/turbiani.com\/?p=688"},"modified":"2018-02-06T13:54:49","modified_gmt":"2018-02-06T16:54:49","slug":"a-apple-e-seu-proposito","status":"publish","type":"post","link":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/","title":{"rendered":"A Apple e seu prop\u00f3sito"},"content":{"rendered":"<p>V\u00eddeo em ingl\u00eas de Steve Jobs falando sobre o prop\u00f3sito da Apple numa reuni\u00e3o interna.<\/p>\n<blockquote><p>&#8220;Apples core action is that we believe that people with passion can change the world for the better&#8221;<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Oz1_tOXfSeM\">https:\/\/www.youtube.com\/watch?v=Oz1_tOXfSeM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00eddeo em ingl\u00eas de Steve Jobs falando sobre o prop\u00f3sito da Apple numa reuni\u00e3o interna. &#8220;Apples core action is that we believe that people with passion can change the world for the better&#8221;<\/p>\n","protected":false},"author":1,"featured_media":692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[21,3,37],"tags":[],"class_list":["post-688","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-branding","category-design","category-marca","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Apple e seu prop\u00f3sito &#187; Turbiani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Apple e seu prop\u00f3sito &#187; Turbiani\" \/>\n<meta property=\"og:description\" content=\"V\u00eddeo em ingl\u00eas de Steve Jobs falando sobre o prop\u00f3sito da Apple numa reuni\u00e3o interna. &#8220;Apples core action is that we believe that people with passion can change the world for the better&#8221;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/\" \/>\n<meta property=\"og:site_name\" content=\"Turbiani\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TurbianieCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-02T19:54:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-06T16:54:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella Turbiani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriella Turbiani\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/\"},\"author\":{\"name\":\"Gabriella Turbiani\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/person\/bd45377bf862b1e094ec5a4451d18347\"},\"headline\":\"A Apple e seu prop\u00f3sito\",\"datePublished\":\"2016-05-02T19:54:25+00:00\",\"dateModified\":\"2018-02-06T16:54:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/\"},\"wordCount\":53,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#organization\"},\"image\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png\",\"articleSection\":[\"Branding\",\"Design\",\"Marca\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/\",\"url\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/\",\"name\":\"A Apple e seu prop\u00f3sito &#187; Turbiani\",\"isPartOf\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png\",\"datePublished\":\"2016-05-02T19:54:25+00:00\",\"dateModified\":\"2018-02-06T16:54:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#primaryimage\",\"url\":\"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png\",\"contentUrl\":\"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/turbiani.com\/wpturbiani\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Apple e seu prop\u00f3sito\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#website\",\"url\":\"https:\/\/turbiani.com\/wpturbiani\/\",\"name\":\"Turbiani\",\"description\":\"Branding &amp; Design\",\"publisher\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbiani.com\/wpturbiani\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#organization\",\"name\":\"Turbiani & Co :: Branding & Design\",\"url\":\"https:\/\/turbiani.com\/wpturbiani\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2025\/01\/Logo_Turbiani.png\",\"contentUrl\":\"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2025\/01\/Logo_Turbiani.png\",\"width\":276,\"height\":49,\"caption\":\"Turbiani & Co :: Branding & Design\"},\"image\":{\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TurbianieCo\/\",\"https:\/\/www.instagram.com\/turbianieco\/\",\"https:\/\/www.youtube.com\/channel\/UC6pDEieGf83BbREKDBquCRQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/person\/bd45377bf862b1e094ec5a4451d18347\",\"name\":\"Gabriella Turbiani\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/47104684a66566ff5fadf6a333ebeb01ed9fb4b81b2ba9e3fe0adae50453362f?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/47104684a66566ff5fadf6a333ebeb01ed9fb4b81b2ba9e3fe0adae50453362f?s=96&d=retro&r=g\",\"caption\":\"Gabriella Turbiani\"},\"description\":\"Gabriella Turbiani \u00e9 designer h\u00e1 24 anos, com uma forma\u00e7\u00e3o em Design Gr\u00e1fico na ESAG\/Met de Penninghen, em Paris, onde viveu durante 10 anos. Iniciou sua carreira em Nova York, onde, durante 3 anos, trabalhou com webdesign e identidades visuais no Studio Mobile. No seu retorno ao Brasil, trabalhou em ag\u00eancias, com projetos variados de design e marketing para uma extensiva lista de clientes renomados, como Souza Cruz, Volkswagen, Gillette, Editora Edipresse, Oi, entre outras. Em parceria com a ag\u00eancia Bold\u00ba, do Rio de Janeiro, ganhou a medalha de ouro do Pr\u00eamio Colunistas Design_Brasil, pelo trabalho feito para a Orquestra Sinf\u00f4nica Brasileira, a OSB. Foi tamb\u00e9m jurada da categoria Cartazes da X\u00aa Bienal da ADG. Desde 2014, depois de um MBA em Branding na Rio Branco, Gabriella vem unindo seu conhecimento do design com ferramentas do Branding para criar e inserir novas marcas originais no mercado, sendo respons\u00e1vel pela estrat\u00e9gia, design e gest\u00e3o da comunica\u00e7\u00e3o visual completa. Em 2020 iniciou no universo da tecnologia e startups e em 2022 foi a UX respons\u00e1vel por 2 projetos na Rede d'Or. Hoje possui dois GPTs treinados para criar nome e marca de empresa e deu o pontap\u00e9 inicial na sua startup.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Apple e seu prop\u00f3sito &#187; Turbiani","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/","og_locale":"pt_BR","og_type":"article","og_title":"A Apple e seu prop\u00f3sito &#187; Turbiani","og_description":"V\u00eddeo em ingl\u00eas de Steve Jobs falando sobre o prop\u00f3sito da Apple numa reuni\u00e3o interna. &#8220;Apples core action is that we believe that people with passion can change the world for the better&#8221;","og_url":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/","og_site_name":"Turbiani","article_publisher":"https:\/\/www.facebook.com\/TurbianieCo\/","article_published_time":"2016-05-02T19:54:25+00:00","article_modified_time":"2018-02-06T16:54:49+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png","type":"image\/png"}],"author":"Gabriella Turbiani","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Gabriella Turbiani"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#article","isPartOf":{"@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/"},"author":{"name":"Gabriella Turbiani","@id":"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/person\/bd45377bf862b1e094ec5a4451d18347"},"headline":"A Apple e seu prop\u00f3sito","datePublished":"2016-05-02T19:54:25+00:00","dateModified":"2018-02-06T16:54:49+00:00","mainEntityOfPage":{"@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/"},"wordCount":53,"commentCount":0,"publisher":{"@id":"https:\/\/turbiani.com\/wpturbiani\/#organization"},"image":{"@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#primaryimage"},"thumbnailUrl":"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png","articleSection":["Branding","Design","Marca"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/","url":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/","name":"A Apple e seu prop\u00f3sito &#187; Turbiani","isPartOf":{"@id":"https:\/\/turbiani.com\/wpturbiani\/#website"},"primaryImageOfPage":{"@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#primaryimage"},"image":{"@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#primaryimage"},"thumbnailUrl":"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png","datePublished":"2016-05-02T19:54:25+00:00","dateModified":"2018-02-06T16:54:49+00:00","breadcrumb":{"@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#primaryimage","url":"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png","contentUrl":"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2016\/05\/Screenshot-2016-05-02-19.14.49.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/turbiani.com\/wpturbiani\/a-apple-e-seu-proposito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/turbiani.com\/wpturbiani\/"},{"@type":"ListItem","position":2,"name":"A Apple e seu prop\u00f3sito"}]},{"@type":"WebSite","@id":"https:\/\/turbiani.com\/wpturbiani\/#website","url":"https:\/\/turbiani.com\/wpturbiani\/","name":"Turbiani","description":"Branding &amp; Design","publisher":{"@id":"https:\/\/turbiani.com\/wpturbiani\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/turbiani.com\/wpturbiani\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/turbiani.com\/wpturbiani\/#organization","name":"Turbiani & Co :: Branding & Design","url":"https:\/\/turbiani.com\/wpturbiani\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/logo\/image\/","url":"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2025\/01\/Logo_Turbiani.png","contentUrl":"https:\/\/turbiani.com\/wpturbiani\/wp-content\/uploads\/2025\/01\/Logo_Turbiani.png","width":276,"height":49,"caption":"Turbiani & Co :: Branding & Design"},"image":{"@id":"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TurbianieCo\/","https:\/\/www.instagram.com\/turbianieco\/","https:\/\/www.youtube.com\/channel\/UC6pDEieGf83BbREKDBquCRQ"]},{"@type":"Person","@id":"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/person\/bd45377bf862b1e094ec5a4451d18347","name":"Gabriella Turbiani","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/turbiani.com\/wpturbiani\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/47104684a66566ff5fadf6a333ebeb01ed9fb4b81b2ba9e3fe0adae50453362f?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/47104684a66566ff5fadf6a333ebeb01ed9fb4b81b2ba9e3fe0adae50453362f?s=96&d=retro&r=g","caption":"Gabriella Turbiani"},"description":"Gabriella Turbiani \u00e9 designer h\u00e1 24 anos, com uma forma\u00e7\u00e3o em Design Gr\u00e1fico na ESAG\/Met de Penninghen, em Paris, onde viveu durante 10 anos. Iniciou sua carreira em Nova York, onde, durante 3 anos, trabalhou com webdesign e identidades visuais no Studio Mobile. No seu retorno ao Brasil, trabalhou em ag\u00eancias, com projetos variados de design e marketing para uma extensiva lista de clientes renomados, como Souza Cruz, Volkswagen, Gillette, Editora Edipresse, Oi, entre outras. Em parceria com a ag\u00eancia Bold\u00ba, do Rio de Janeiro, ganhou a medalha de ouro do Pr\u00eamio Colunistas Design_Brasil, pelo trabalho feito para a Orquestra Sinf\u00f4nica Brasileira, a OSB. Foi tamb\u00e9m jurada da categoria Cartazes da X\u00aa Bienal da ADG. Desde 2014, depois de um MBA em Branding na Rio Branco, Gabriella vem unindo seu conhecimento do design com ferramentas do Branding para criar e inserir novas marcas originais no mercado, sendo respons\u00e1vel pela estrat\u00e9gia, design e gest\u00e3o da comunica\u00e7\u00e3o visual completa. Em 2020 iniciou no universo da tecnologia e startups e em 2022 foi a UX respons\u00e1vel por 2 projetos na Rede d'Or. Hoje possui dois GPTs treinados para criar nome e marca de empresa e deu o pontap\u00e9 inicial na sua startup."}]}},"_links":{"self":[{"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/posts\/688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":6,"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"predecessor-version":[{"id":1416,"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/posts\/688\/revisions\/1416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/media\/692"}],"wp:attachment":[{"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbiani.com\/wpturbiani\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}